Chapter 9: Thriving in Your Community
Ever since we opened the smoothie bar, the concept of "community" has been a constant topic of conversation! And I say "we," because even though I have quite literally run myself ragged at times during this start up, it truly does take a village! And for those of you who don't know me personally, I grew up in Georgetown (home of our vegan love child - My Fit Little Foodie), where I was a fairly active member in the community up until I left for university in 2012 (give or take?). Spending 5 years away from home made it slightly difficult to return to Georgetown as an equally involved member of society, especially while working a full time job in Mississauga. And after a year and a half, I was beginning to feel a slight sense of resentment towards my quaint little town. Now, four months later and I'm telling an entirely different story. And this, I believe, is because of the power of community.
"Sorry, I Didn't Catch Your Name?"
I really believe this sentence has made a major contribution to my business's growth as a start up. It is unbelievable how much of a difference learning someone's name, and one or two things about them makes in the long run. Establishing a regular cliental can be extremely vital for businesses that are just starting out. And for this, we value each and every one of our customers, because they are the reason we are able to do what we do! I can honestly say there are days when almost every individual who walks through our door gets greeted by name. And if they don't, they'll hear "sorry, I didn't catch your name" as we're exchanging our goodbyes. A quick handshake, and they're on their way. Establishing your business comes hand in hand with establishing yourself, as well as a personal relationship with the person in front of you. You'd be surprised how easy it is to make your customers smile!
Proud, Protective, & Pleased
If you live in a small town like Georgetown, you know the significance of this next bit. Bite size communities take pride in their homes, small businesses, greenery, etc. In a place this small, everywhere is home, and we like to treat it that way! When My Fit Little Foodie does well, it acts as a reflection of the community, and their loyalty to local success - and man are they loyal! When we share our success with our customers, they can feel a sense of pride for being a large part of that success. And a successful customer is a pleased customer! Creating that symbiotic relationship between guest and employee is the ultimate goal!
A Special Thank You
Now coming up on 2 months of serving smoothies to Georgetown's finest, I've had the chance to really sit back and reflect on the experience thus far. And I can honestly say, I'm thrilled! The positive feedback we've received from the community has been extremely heartwarming, and for that I cannot thank you enough! We are definitely looking forward to our future in Georgetown, as we grow, learn, and expand on everything we have to offer! To everyone who has shown their support, whether that be words of encouragement, your patronage, or spreading the good word of My Fit Little Foodie, this one goes out to you! So, THANK YOU!