Chapter 7: The Tactical & the Strategic
I'd love to tell you that I have spent the last 3 weeks making countless attempts to log into my website so that I could write chapter 7 of "Diary of an Entrepreneur," because I am a responsible, timely, committed individual who stays true to her promises. BUT that is clearly not the case. Now it's not that I have been slacking so to speak... I've just been BUSY. And now that life has handed me some free time, I'm able to fill you guys in on WHAT I've been doing, and WHY it has taken precedence over this segment of the blog. And... I can finally rid myself of this looming guilt that has stemmed from weeks of neglect.
When you start a business, there are two divisions that your work can be separated into; tactical and strategic. Now most of you are already aware of the smoothie bar we've just opened in Georgetown - and have tried the deliciously healthy smoothie bowls we have to offer (sorry I had to). But yes, the smoothie bar.. My Fit Little Foodie's very own new born baby. And you know what new borns need? Attention - and lots of it! But us mothers love our babies, so we give where it's needed and we love doing it. Now if I've lost you, I promise this will start making sense so bare with me. Opening the smoothie bar took research and planning, and THAT was strategic work. However, there was also a lot of hard labour that went into buying products, setting up the shop, and serving once we were open, and THAT was tactical work. Now the difference between tactical work and strategic work is fairly simple - tactical means to work at or for your business, and strategical work means to work on your business. The trick is to master the balance. And this doesn't necessarily mean a 50-50 split. In my own personal opinion/experience, it starts with strategic work in the early planning stages, then a large amount of tactical work is done in order to create the foundation of the business, and then more strategic work is done in order to grow!
Needless to say, I've spent the last 3 weeks diving head first into all of the tactical work, getting my hands dirty, making connections with customers, and quite literally mopping the floors. Yes this is tactical BUT if I can use my experience to create a system for future employees that is fair and efficient, then I've turned tactical work into strategic - thus creating opportunity for growth!
I would love to expand on the process I went through opening the smoothie bar, and in time I will. But for now it is important for me to explain this concept, and how it can make or break small businesses. Clearly I'm not an expert - I'm a beginner - but some day I hope to have grown a successful business, and hopefully these steps will help me accomplish those goals. In the mean time, I have to recognize when it's time to work for my business, and when it's time to work on my business.